This year’s Super Bowl was another showcase of creativity, storytelling, and unforgettable commercials, and we’re proud to have played a role in bringing some of the biggest campaigns to screens around the world.

Our talented editorial team helped craft spots for Tubi, Budweiser, Uber Eats, Squarespace and Novartis, each delivering a unique message that resonated with millions.

Kicking off with Tubi’s Super Bowl splash, “Cowboy Head”, cut by Rich Orrick, a surreal narrative following a man born with a cowboy hat-shaped head, symbolizing his innate love for Westerns. The ad portrays his journey from childhood, facing bullying due to his unique appearance, to adulthood, where he embraces his passion and encourages others to do the same. This creative approach underscores Tubi’s message that viewers should proudly embrace their individual content preferences, highlighting the platform’s diverse array of offerings.

Novartis’ Super Bowl LIX commercial, “Your Attention, Please”, cut by Ben Jordan, used the star power of Hailee Steinfeld and comedian Wanda Sykes to deliver an important message about Breast Health Awareness. With its mix of humour and urgency, the spot effectively used the Super Bowl’s massive platform to promote preventive healthcare in an engaging and memorable way.

Squarespace’s Super Bowl LIX commercial, “A Tale as Old as Websites”, cut by Rich Orrick, features Irish actor Barry Keoghan riding a donkey through a quaint village, distributing laptops to the townsfolk, symbolizing the empowerment of small businesses through website creation.

Budweiser’s Super Bowl LIX spot, “First Delivery”, cut by Rich Orrick, features a determined Clydesdale foal aspiring to join the iconic eight-horse hitch. The narrative follows the young horse’s journey as it overcomes challenges to become part of the team. This heartwarming story aligns with Budweiser’s legacy of memorable Super Bowl ads that resonate emotionally with viewers.

Last but not least, Uber Eats enlisted Cher for their Super Bowl LIX commercial “Turn Back Time”, cut by Stewart Reeves, as she humorously attempts to revisit the 1980s. Instead of the 1980s, she finds herself in the 1680s, where bewildered villagers, noting her ageless appearance, accuse her of witchcraft!

A huge thank you to everyone involved in these incredible projects, from the creative agencies and directors to the production teams who made these visions a reality. It’s always an honour to collaborate with such talented professionals and see our work shine on one of the biggest advertising stages of the year.

Check out the full Super Bowl Commercial Rankings here